Overview Currently Blood Pressure Measurement in daily practice is far from being optimal, a situation made worse by the COVID-19 pandemic. Even in “normal” conditions BP measurement in the office is not commonly performed according to current guidelines. This situation dramatically worsened during the COVID-19 pandemic, due to difficulties in accessing healthcare facilities and to the huge workload imposed on health care professionals. In such a context, the use of home BP monitoring, best if combined with digital health technologies allowing for remote teletransmission of self-measured BP values has offered valuable alternatives. The expected outcome of this webinar is a better education on how to perform state-of-the-art BP measurement and better understand the current roles of home BP monitoring and BP telemonitoring, also through use of mobile health technologies and dedicated smartphones applications. Learning objectives After watching the webinar, participants will be able to: --Describe different methods currently available for BP measurement --Compare advantages and limitations of office, home and ambulatory BP monitoring --Analyse possible strategies for improving hypertension control through home BP monitoring, combined with patients’ empowerment, education and counselling --Understand the role of digital health technologies, including telemonitoring and video consultation, to manage the burden of hypertension control during the COVID-19 pandemic and in the difficult recovery phase